Founded in 1999 by visionary Russel Flory, Central Profiles is a trusted name in the West Midlands’ laser-cutting industry. With a passionate team and 24 years of unwavering commitment, Russel’s journey started with humble beginnings, renting time on a laser machine. 

Today, as Owner and Director, Russell’s enduring passion for Central Profiles is evident in his dedicated oversight of the company. While he no longer takes on as active a role in daily operations, his guidance and strategic direction continue to shape our path forward. Leading a team of over 40 seasoned experts in their respective domains, Russell ensures that our commitment to excellence remains unwavering.

At our all in-house 40,000 sq.ft premises in the heart of Worcestershire, we offer a range of services including laser cutting (flat bed), metal bending, welding, robotic welding, tube laser cutting and fully automated powder coating and pre-treatment services.

We embrace innovation, utilising state-of-the-art technology like robotic welding and advanced laser cutting for precise results. This means faster results with better quality and accuracy.